Vinh-Luan Luu: Quatzequatel Tour 2013

Image Comic Expo 2012:

Comics, Conventions

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So Jake had conned me into going to the Image Comic Expo when it got announced. Granted, maybe “conned” is a harsh word; “coerced” maybe. Honestly all it took was a simple “DUDE! Airline tickets are cheap.” We had talked about expanding our exposure to more out of state conventions; and this turned out to be one of cheapest convention we could do out of state. When Jake ran the numbers to me about tickets, table, and hotel; all i could say was “Well, it’s been a while since we’ve done something stupid.”

The convention itself was fairly small; it felt like some early Dallas Comic Cons. The atmosphere was very nice, it wasn’t crowded, and almost everything was comics related (the biggest media related subject was Walking Dead, which is understandable why it was there.) The Image booth was the largest, and again, that is understandable. I think there were only a handful of retailers; a lot of the floor was dedicated to artist alley, publishers, and the invited creator guests. I personally really like this ratio for a convention; I’m not really a collector so I overlook all the retailer. The only one that caught my eye briefly was a vendor with some original art. There were only a handful of cosplayers, which I think is a great nerd addition to the comic convention. However at the bigger shows it causes a lot of traffic jams due to pictures and some costumes being bulky. The small smattering of cosplay was an oddly welcomed change. Sadly i did not get a picture of the BEST cosplayer evah: Casey Jones. He even made the hockey mask proper as it was not just a store bought hockey mask. It was painted and shaped like the one from the cartoon. And he kind of had that Brooklyn kid look to him too. It was epic.

The show was fairly well attended, nothing massive though. Our approach was if the place is packed, it would give us a good opportunity to make some money. If it was not crowded, then we would have time to talk to the publishers. It’s been a while since I’ve had to approach publisher with a book in hand; so it took some nicotine and a Red Bull to get me kick started. But I was able to hand off out books to a few places and got the online submission information for a publisher as well. All in all, the book was well received; people seem to like the overall package as a leave behind. They seemed impressed that everything was in logical order and written out for them. It gives me hope that we are on the right direction and at the very least we come across as serious creators. It pays to be prepared. Sadly it doesn’t always pay hard cash.

As stated before the show was fairly small yet dedicated comic fans; which gave us a good opportunity to talk to a lot of people for a good length of time. That translated to some sales, but not enough to cover the entire trip. Though one of the cheapest out of state shows we can exhibit at, it was still a fairly steep hill to climb to even break even. So it was a pyrrhic victory, we took some solid steps on getting our stories out there. But it was a pretty costly experience. But when you look at the game that is the comic industry, sometimes you just got to take chances. I found that doing a show outside of our usual stomping grounds was like we were starting over again. We had decent traffic but similar sales from our early local endeavors. I believe that a lot of comic fandom is familiarity and do certain type of trust. There are a lot of creators that pop up then disappear; so I think it takes a few appearances to prove that we are here to stay.

We got to meetup with some fun people over the weekend though. Our semi neighbors at Comic Book Junkies were really nice guys; I even did a sketch card trade with artist Lance Sawyer. I got to briefly meetup with friend Jessie and DJ Kirbride; I’ve communicated with DJ online before but I don’t think I ever got the chance to meet in person. I got to meet Tim Daniel who was at the Shadowline Booth over the weekend; we had a great talk and he was very nice in trying to get me some time with Jim Valentino to show him our pitch book. I got a sketch and an autograph from the Skullkicker guys for the wifey, who is a big fan of the series. I also got a signature from colorist Christina Strain for the wifey. Christina and I chatted for a bit about the industry and why she’s kind of taken a step out of it. Sadly the current business model has no support for the small quirky books that we love so it’s hard for those titles to keep profitable. Though I didn’t bring my copies of Heart, I got a autograph from Blair Butler on the program guide. She was genuinely appreciative of everyone who stopped by and said hi. You can tell she loves what she does. Got to meet Betty Gomez and her husband who were running the CBLDF table; great people and a great cause.

And finally, the one meeting that even my wife got jealous about. It all just happened to chance that the one and only Jiz Lee (NSFW) was going to the expo anyways! I had done an illustration for their 2011 Christmas Card; which got a lot of love from Jiz’s fans. I had tweeted Jiz I was going to be at the convention and turns out they already had plans on attending. One of the best parts when how Jiz found me: They had my Twitter icon loaded on their phone and was just looking for the matching weird little Asian. We had a wonderful chat; though the entire time i was worried that I was just rambling. Before they left, Jiz said they wanted a photo with me. I was like, I want a photo WITH YOU! When I told them my wife was jealous that I got to meet them, Jiz just humbly said “Oh why? I’m just a dork.” That’s why we love you, Jiz!

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Steam 7 Preview

Comics

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Pencils and Inks by Paul Milligan
Script, Colors, and letters by Me

Oh and play this in the background: http://www.youtube.com/watch?v=74E4OFTJNW0&noredirect=1

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If I Ruled the World

Comics

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WARNING: I’m a fan of not only UFC‘s product but their business practices as well; so there will be a lot of comparison with them. The UFC is a fringe sport slowly becoming part of the mainstream; so some their tactics and methods are very applicable in discussions on expanding an audience and using digital media.

Space-Gun.com recently won Lunarpages‘ Website of the Month for December 2011. It is a great honor with much kudos to Matthew Warlick for designing such a slick site. In the interview from Lunarpages, they asked what domain would we like to own. I answered with Marvel.com or DCCcomics.com because “we would like to make some changes.” A rather snarky, indie response, but an honest one. I feel that the mainstream comic industry has turtled up and is clinging to old, comfortable standards. I won’t go out into the fringe and yell out “GO DIGITAL OR DIE!”; but I will say that the climate is changing and it’s time to adapt or get left behind. I believe that much of the mainstream entertainment industries (television, movies, music, etc) are facing the same problems and are slowly making changes to their business models. Television is becoming more available on digital formats (Netflix, Hulu, etc). Movies (post theatre release) are doing the same. These industries are active in finding/developing new media formats; and thus they are staying relavent to not only their established audiences but to new generations as well.

I believe that major players in the comics industry are overlooking multiple possibilities in the digital mediums. From what I’ve seen, the Big Two are fairly active on twitter and Facebook; which is a great way to interact with fans and build fan loyalty. People will have a better memory for companies that are personal and interact with them. I believe Jim Lee’s twitter scavenger hunts for sketches were brilliant ideas. Though it may not have been the original intent, it drove more people to his twitter account. The UFC’s president Dana White does the same thing for every major UFC event. He gives away tickets and signed memorabilia via Twitter. Not only does it establish a relationship with fans (either he is there personally giving away tickets or it is an established UFC personality like a fighter or ring girl), it also drive more people to follow his Twitter feed. It is a direct reward for following their digital news. I even won tickets to the Dallas Strikeforce (pre-Zuffa purchase) by answering a simple question on Twitter. I think Marvel and DC are doing decent in their digital outreach, but it can still be really expanded upon.

Marvel and DC do offer older issues online, some for free, but I think that they are currently limiting themselves. I believe what they are missing out on is educating fans to become long term loyal readers. Gaining new readership is important, but keeping them for the long term is even more important. I believe the biggest hurtle in gaining new readership is the long history of continuity for both Marvel and DC. What is presented to the mainstream audiences via television and movies is actually different than the running continuity of the comics. This disconnect will in fact turn off potential readers and will continue to until there is an opportunity for education. At my work place, there is a constant mantra of “Drive to web” on our printed materials; and with comics, this tactic would be a great way to educate fans. UFC PPV events are on weekends, usually on a Saturday night. So during the previous week they do a lot of things to get fans hyped up and educated on the fighters. The smartest thing they do is offer previous fights of the main event guys for free on their website. And all the fights the UFC shows are wins; so going into the weekend, you are aware of how awesome they are and how each fighter can win. This not only hypes the currents fans leading into the weekend, but it also educates new fans about the fighters’ and the promotion’s history. And with the purchase of Pride and Strikeforece, the UFC can go really far back into the fighter’s history.

The Big Two can do this for all their major events. Marvel’s new Age of Aplocalypse push could have been promoted with the original Alpha and Omega issues online for free. The death of Human Torch could have been highlighted with old Fantastic Four issues that star Johnny Storm. Give a history lesson on the X-Men Schism with Wolverine joining the team in Giant Sized X-Men #1. This could even cross mediums. Promote Marvel: Ultimate Alliance 2 with limited time, free, online issues of Secret Wars and Civil War. Give fans a reason to care why Jason Todd is back by offering Batman: A Death in the Family. And given Marvel’s policy on not keeping old trades in print, offering old stories online for a reasonable price (a whole other debate) would keep their continuity alive. The Big Two constantly talk about their long, colorful history, yet I feel they barely do anything to educate their fans of that history. One may say that brining their history to the forefront may shine a light on a history of short-sighted gimmick stories and shallow events; that may be true but is another conversation altogether.

As i stated before on my blog, I believe that digital users are more likely to try out new content than the traditional comic reader/collector. Especially if the market price is on par with other digital mediums. Unfortunately, there seems to be a pricing tier already involved with comics; however I don’t believe that it is currently going to work out in the long term. There is a pricing sweet spot for digital media and comics just hasn’t found theirs yet. So pricing issues aside, I believe that the online medium is a great way build new franchises and characters. Though I believe DC’s Zuda project was a good start, their major issue was untested content and creators. Much like any other new, creative venture, opening up with a  strong line of new talent as well as strong selling veterans is probably the best approach. This is not only true for creator but for characters as well. I believe that both comic universes are big enough to tell stories about characters not tied into the major, cross company events. Vertigo has proven this point with much of their line. By offering them on the web free with ad supports, creators can be more open and experimental with these projects. With a theoretically smaller, upfront investment (printing, packing, shipping, etc), the practice of mainstreaming a concept for the widest possible audience can be scaled back. If the web/digital medium is open to a few top tier talents, the advertisers will be lining up. Look at Freak Angels by Warren Ellis. His first time venture into webcomics did pretty well and that’s because his fans followed him there. Even Trent Kanguiga, who did indie book CreeD many, many years ago, is doing Twilight Monk; and he already has a good numbers of fans upon launch.

I believe that a website is not only a good means to educate a new audience, but it also needs to become an active destination. I believe that core of our industry is not the books, but the stories. And stories can be told in any medium. Enhancing your brand through digital media will not only create an easy access point for new, digital savvy readers but also create an constant avenue for interaction. It can be used to educate new and old fans of their rich history, building interest for upcoming events. It would lead to a wider audience with a longer interaction time; which should be big numbers to entice more advertisers. Reading a Marvel or DC book can not only be a physical book experience (which can be limited in that you need that book to read it), but an anytime, anyplace digital experience. The digital experience may not replace the physical experience, but in today’s entertainment ecology, it has the be addressed and used to the fullest extent.

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Steam7

Comics, Graphic Design

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An idea that came to me the other week. Someone had asked for a spec script, something steampunk with a conspiracy angle to it. Sadly I didn’t get in on time, but i finished out the script anyways. It’s a 26-pager one shot about a UK steampunk special ops team set Victorian/American Colonial times. Steam7 are sent in to extract out the terrorist leader George Washington from his American bunker.

The top logo would be the masthead. The gear/reticle 7 would be the team’s logo; I imagine it being on patches, tattoos, and such. The color differentiation on the “S” is to create an double word of Steam7 and S.Team7 (as in Steampunk Team 7).

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Thoughts on Getting New Readers

Comics

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In the past few years, the comic industry has talked about gaining new readership as we watch our industry shrink. The future of comics is about growth; if we only foster the audience we have now, there will be nothing to grow on in the future. However, with all these massive relaunches and crossovers, i honestly don’t see any movement in to actually gaining new readership. There are ads and press releases, but these are all over COMIC news and publications. They are quite literally preaching to the choir. Game of Thrones i is a new show; it looks like a specific genre show. However practically EVERYONE has heard of it; and this accomplished by going out and actually finding/developing new fans.

My case study shows where i believe new readership can be found using images from Space-Gun Studios as examples. We live in a world where practically everyone is wired into their phones/laptops/tablets. And with the advent of things like QR codes and other augmented reality technology, the line between reality and the internet has blurred. We can use this technology to connect our print ads to our online content. Just the other week, as i was waiting for an oil change for my wife’s car, i powered up the iPad and did some reading. I have access to digital content practically ALL the time. This is where we need to advertise.

Bus stops, subway trains, airports, waiting rooms, etc. are all seeing increases in mobile devices and their usage. This would be the perfect audience to introduce our original content. They are open to new content, especially content that they can take with them. And with the webcomics business model, all the content is free. And once we hook the reader into our comics, we build a loyal fanbase that will continue to come back, buy future products, and help spread the word of this new comic they found.

Because in the end, to gain new readership, all we are asking for is a chance. A chance to shine, a chance to show our wares, a chance to show a new reader why this comic is awesome.

DEMOGRAPHIC STUDY: James is a late 20s business man living in NYC. He works as an accountant for a large firm in Alphabet City; yet he lives out in the boroughs. So everyday he has to commute from his home to work. It’s a long trip both ways, worse during rush hours. He is a responsible tech geek; always having the latest and greatest but spends little on other things. His wife bought him an iPad 2 for Christmas, hoping that the internets and games will help make those commutes go faster. His web playlist for these commutes consist mainly of Gizmodo, Sherdog, and Penny Arcade. He buys the PA books as a way to support his favorite comic. He loves to read on the train, it calms him for the storm at work and calms him down after a long day at the office. In these moments are his little minutes of selfish zen.

DEMOGRAPHIC STUDY: Jenny is a mid 30s MMA photographer. She travels a lot across the country photographing press conferences, training sessions, fan expos, and fights. Always on the move, Jenny can’t carry much on her in terms on entrainment as much of her travel gear is her camera equipment. Her only solace on these plane and road trip is her tablet. It allows her to confirm flights, check email, keep up with her sport contemporaries, and to pass time on the road.

DEMOGRAPHIC STUDY: John is a freshman in college on a family trip to Vegas. He spends most of the day walking the city, enjoying the sights, sounds, and foods of the Entertainment Capital of the World. But in those wee hours after a long day and before sleep hits, he likes to read.

UNIQUE BENEFITS: Free, instant, portable, takes up no space, continuos updates, no commitment

LOCATION: Bus stops, subways, billboards, airports

TIE-INS: Television (using Shazam; ex: US broadcast of Being Human allowed viewers to Shazam their commercial and be taken to an exclusive website with BTS footage and interviews); Toys (DCU toys are popular, add a QR code for a free comic with the character they are buying).

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The Brand

Comics, Graphic Design, Life

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I believe in this day and age, your branding is really important. It doesn’t matter whether you are flying at it solo or are part of a studio; in the end it is about YOUR contribution and who YOU are. What you put out on the web is how the world will see you. Your Facebook, blog, DeviantArt, etc. will be the first impression you have with convention goers and such. So my online profiles are very deliberate and particular. I make sure any artistic claims I have can be backed up by an image. If i say i paint, i better have a few paintings up to show you. If I want to keep relevant, I better have art updates on a consistent basis. There’s no need for an update schedule, but there better be activity. I don’t think you need to have ALL the social medias (Facebook, Twitter, Tumblr, etc); but the ones that you pick better have consistent updates. It is especially easy now seeing how you can link up nearly any social network with others so one posts updates across the board. If you are not updating, you are being forgotten.

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Live Art Auction Benefit

Comics, Graphic Design, Life

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This Friday, April 22 in Dallas, TX I will be live arting with my fellow Space-Gunners for the Zeus Comics Red Cross benefit. All the proceeds will go the Japanese Relief Effort; it’s been a long time since I have done any live art and i think this is a great reason to hit the easel again. I will be donating a painting or two to the silent auction as well. Check out the links below for more information.

Facebook Event | Zeus Comics | The Variants | Space-Gun Studios

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Space JAM!

Comics, Graphic Design

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This is a jam piece the Space-Gun Studios kru put together. The background elements (rubble and smoke) is a homage to some 90s Jim Lee X-Men. Those were always some wicked team covers.

From top to bottom:
Emo Kid by Me
Solomon Azua by Jake Ekiss
Dash Bradley by Paul Milligan
Samurai Frog by Matthew Warlick

Follow the kru on Facebook | Deviantart

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The Look at My Life

Comics, Conventions, Illustration, Life

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This is the wonderful Adele; we met and became friends during my college years in Denton. We had known each other in passing as she was the clerk at the art store across the street from the art building. We got to know each other more during her stint as a member of Minx Burlesque. Due to a web of mutual friends, I ended up becoming their unofficial photographer during these early years. These experiences added to my running list of odd interests and hobbies. Running around finding hammers and nails for a make-shift changing room, a living room full of drunken ladies for a photo shoot, crashing someone’s living room for a performance because the bar lost it liquor license; those were really the days.

A month ago during my trip to Austin, TX for the STAPLE! convention, I came to a very odd realization. Sitting in the hotel room with my friends, slightly inebriated, I realized what i was doing is very odd for the everyday person. Very few if any of my co-workers will ever experience something like this: the hustle of selling your art to strangers, sharing hotel rooms to cut down convention costs, driving hours home after a long weekend only to go back to work on monday. It is something that sets me apart from my co-workers. Sure, we all get along just fine, but I always feel slightly disconnected with them because the major part of my life is something they cannot relate to. It would be a lonely existence but thanks to various social media, i can connect to those with similar experiences as me and it makes these long days at the office bearable.

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Jinkies!

Comics, Conventions, Illustration

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Doing something to expand my scope a bit. I’ve been into the anime/manga scene for a while, technically into it before i knew what it was (growing up on a lot of badly subtitled anime from the Vietnamese markets). I remember somehow knowing in a pre-internet age that Dragon Ball was making it’s US premiere one Saturday. My friend and i caught it; finally able to see the anime for all the cool wallscrolls and posters we had. And now anime/manga is part of the nerd culture. One of the things that have been immediately adopted is cosplay*.

I remember thinking someone should do some fine art photography of cosplayers; and someone did. And i remember thinking someone should make a risque cosplay pinup site, and someone did. So here i am thinking, I should start rotoscoping cosplayers, and here i am. I hope to build a nice portfolio of various cosplayers and offer it as a service later. Here is my thinking: this would be a unique and almost meta approach. Cosplayers take an animated/illustrated character and brings the to life. And here I am, taking their interpretation BACK to its 2D source. Most, if not all, cosplayers can not be 100% accurate, because they are taking from a fantasy source. So each cosplayer has a certain personality and style to them that is unique to them. It’s a combination of various things: costume construction, physical features, posture, etc. I thought it would be a cool, unique service /product to sell.

WARNING: The following links can be NSFW. The model for this is Nikki, she goes by FatBottomedGirl on DeviantArt. She also runs a webcomic about her life as a professional dominatrix. I haven’t had a lot of interactions with her, but she seems nice so far. We did a quick pass on trying to work together; unfortunately she is over in LA and i’m here in DFW. Neither one of us seem to have reasons to go to the other city, so alas, no collabs. Howerver, i contacted her about using her existing photography and she gave permission. Which is how it should be done. More on that later hopefully.

*NOTE: It’s pronounced KOS-PLAY, not KOZ-PLAY. It’s a amalgam of Costume and Play, hence cosplay. I hate you.

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